Everyone is driven by ambition.

Even those who don’t think they have ambition, do.
Ambition is all the little things you do to move your life forward. A motivational message on the fridge. Getting up early for a run. Planting a vege garden. Buying an e-bike. Starting a night class. Finishing an assignment. Joining a gym.
Here at Fisher Funds, we believe in ambition and the ambition of our clients. That's why we're launching a new brand campaign that showcases what ambition means to Kiwis and to get them thinking about their own ambitions. You'll see this new campaign coming to life across the country and across a range of different channels.
Check out our new TV advert below which tells the story of one man's ambition through the ages. Because sometimes an ambition isn't about the end result, but the journey along the way.
And remember...
Whatever your ambition is, we can help you get there.

We're in the business of helping Kiwis to achieve their ambitions. Whether they're saving for a first-home, their retirement nest-egg, their grandkids, or something special, it requires ambition to get started. Whatever their ambition is, Fisher Funds can help them get there.

- Bruce McLachlan (Fisher Funds CEO, 2017-2024)

Ambition is invigorating
Dreaming about carefree adventures? Whatever your ambition is, we can help you get there.
Ambition is serious-ish
Thinking a little more about their future? Whatever your ambition is, we can help you get there.
Ambition is squishy
Building the foundations for their future? Whatever your ambition is, we can help you get there.
Ambition is beachy
Longing for your own slice of paradise? Whatever your ambition is, we can help you get there.

Our visual identity

Our new visual identity reflects who we are and what we want to be as we head into the future.
Fisher Funds is on a mission to champion ambition and enhance wealth for a better tomorrow - for our team, our clients, our communities, and New Zealand. As we celebrate our 25th anniversary this year, our new visual identity builds on our legacy as a specialist wealth manager with a core focus on delivering exceptional client experiences and a digital view that ensures the brand is set for a digital age.
Our new visual identity and logo are an evolution of the Fisher Funds brand that has grown and developed since it was first founded in 1998. Moving from a brand built around its founder, to one encapsulated by the New Zealand Kōtare, the new visual identity is a modern reflection of forward momentum, growth, and progressiveness. It stays true to who we are whilst modernising the brand for where we want to be.

Got questions?
We've got answers.

Our team is available to tell you more and answer any questions you may have. You can give us a call on 0508 347 437 or email us.
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